IMT SOLVED ASSIGNMENTS AVAILABLE – ITAE 003
ASSIGNMENT
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Question 1 of 30:
_____exists when all consumers have almost the same preferences and the market reflects no natural segments.
a. Clustered preferences
b. Diffused preferences
c. Homogenous preferences
d. None of these
Question 2 of 30:
Which method of trend analysis is useful for data not having a pronounced trend or seasonality?
a. Multiplicative model
b. Decomposition model
c. Ratio-to-moving average method
d. Exponential smoothing method
Question 3 of 30:
The difference between a price decrease and an increase in income is that
a. a price decrease does not affect the consumption of other goods, while an increase in income does.
b. an increase in income does not affect the slope of the budget line, while a decrease in price does change the slope
c. a price decrease decreases real income, while an increase in income increases real income.
d. a price decrease leaves real income unchanged, while an increase in income increases real income.
Question 4 of 30:
If “time” is used as the independent variable in a simple linear regression analysis, then which of the following assumption could be violated
a. There is a linear relationship between the independent and dependent variables.
b. The residual variation is the same for all fitted values of Y.
c. The residuals are normally distributed
d. Successive observations of the dependent variable are uncorrelated.
Question 5 of 30:
______describes the NPV of the stream of future profits anticipated over the customer’s lifetime purchases.
a. Customer lifetime value
b. Customer profitability analysis
c. Both (a) and (b)
d. All of the these are false
Question 6 of 30:
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent: Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as
a. the basic probability
b. Support
c. Lift
d. confidence
Question 7 of 30:
Second step in “customer value analysis” is
a. assessing quantitative importance
b. examining specific segment
c. monitoring customer value
d. identifying benefits
Question 8 of 30:
In a Solver solution, slack is associated with:
a. Non-binding cells
b. Binding cells
c. Target cells
d. The objective formula
Question 9 of 30:
A graphical method of representing events and courses of action may be referred to as a
a. decision tree.
b. decision criterion
c. payoff table.
d. course of action
Question 10 of 30:
The measure of forecast error which calculates the average of absolute forecast errors as a percentage of the actual demand is known as:
a. mean error
b. mean absolute percentage error
c. mean absolute deviation
d. mean square error.
Question 11 of 30:
Cluster analysis can be employed to:
a. examine a firm’s product offerings relative to competition
b. group cities into homogeneous clusters for test marketing
c. identify buyer groups sharing similar choice criteria.
d. segment markets
Question 12 of 30:
Result when natural market segments surface from groups of customers with shared preferences.
a. Clustered preferences
b. Diffused preferences
c. Homogenous preferences
d. None of these
Question 13 of 30:
Decision Tree is
a. A flowchart
b. A Structure in which internal node represents test on an attribute, each branch represents
outcome of test and each leaf node represents class label
c. A flowchart and structure in which internal node represents test on an attribute, each branch
represents outcome of test and each leaf node represents class label
d. None of these
Question 14 of 30:
What is the purpose of using a pointer in a data table?
a. It highlights the cell that matches the source data
b. It allows the array formula to be repositioned
c. It highlights the first cell with a potential error.
d. It resets the file location to a recognized folder.
Question 15 of 30:
In order to use the Analyze in Excel feature, you must have installed on the system.
a. SSDT
b. SSMS
c. SSMA
d. None of these
Question 16 of 30:
Protecting a worksheet means
a. no cell in a worksheet can be changed
b. saving the workbook in a hidden folder
c. no additional changes can be made to a worksheet
d. to lock cells in the worksheet so that a user cannot inadvertently change them
Question 17 of 30:
RFM analysis uses customer’s purchasing patterns to_____
a. Record transactions
b. Analyze and rank customers
c. Predict future sales using regression techniques
d. Perform OLAP
Question 18 of 30:
____is the reason for failure in “New Product Development Strategy”
a. Poor product design
b. Incorrect positioning
c. Price too high
d. All of these
Question 19 of 30:
Monte Carlo simulation ensures that:
a. The simulated probability distribution will be the same as the actual probability distribution.
b. Only one uncertain decision can be in any simulation model.
c. Probabilities must be at most two decimal places.
d. Each of the above is true.
Question 20 of 30:
In a transaction data set where we have three variables: (A) Customer Identification (B) Product bought (C) Order of product purchase. What model role must we assign to (B), i.e., Product bought
a. ID
b. Sequence
c. Target
d. All of these
Question 21 of 30:
If the regression equation is equal to Y = 23.6-54.2XY = 23.6-54.2X, then 23.6 is the____while-54.2 is the of the regression line
a. Intercept, slope
b. Radius, intercept
c. Slope, intercept
d. Slope, regression coefficient
Question 22 of 30:
Before a marketing manager can develop a sound strategy to affect consumer decisions, he or she must determine___
a. which evaluative criteria are used by the consumer
b. how the consumer perceives the various alternatives on each criterion
c. the relative importance of each criterion
d. All of these
Question 23 of 30:
The conjoint analysis may be employed to:
a. identify important attributes that influence consumer choice.
b. estimate market share potential.
c. analyze product image.
d. All of these
Question 24 of 30:
We have done an RFM analysis on our customer data. Mary Jones has a score of “1 1 5”. This series means that Mary
a. Has ordered recently, orders frequently, and places a large order when she orders
b. Hasn’t ordered recently, orders infrequently, but places a large order when she orders.
c. Has ordered recently, orders frequently, but doesn’t place a large order when she orders
d. Hasn’t ordered recently, orders infrequently, and doesn’t place a large order when she orders.
Question 25 of 30:
If the demand curve for a good is downward sloping, then the good must be
a. Normal
b. Inferior
c. Giffen
d. Either (a) or (b)
Question 26 of 30:
A pattern of variation of a time series that repeats every year is called:
a. Cyclical
b. Seasonal
c. Trend
d. Secular
Question 27 of 30:
Why are PivotTables considered interactive?
a. They allow you to add dynamic data.
b. They allow you to rearrange row and column data.
c. They allow you to generate e-mail enabled reports.
d. They allow you to print the reports with various settings.
Question 28 of 30:
What is the meaning of the term “heteroscedasticity”?
a) The variance of the errors is not constant.
b) The variance of the dependent variable is not constant.
c) The errors are not linearly independent of one another.
d) The errors have non-zero mean.
Question 29 of 30:
Which of the following is stage of Product Life Cycle?
a. Introduction Stage
b. Growth stage
c. Decline stage
d. All of these
Question 30 of 30:
Which of the following tools analyzes and highlights data rows that do not appear to match the general patterns found in the rest of the table?
a. Exceptions
b. Highlight
c. Scenario Analysis
d. Highlight Exceptions