IMT SOLVED ASSIGNMENTS AVAILABLE – MKTC001 TEST2
ASSIGNMENT
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Question 1:
A (n)_ is the result of applying human or mechanical efforts to people or objects.
a. application processor
b. profit intermediary
c. tangible product
d. service
Question 2:
The first step in estimating demand is to understand what affects price sensitivity. Generally speaking, customers are most price sensitive to products that cost a lot or are
a. priced low to begin with
b. low cost
c. bought frequently
d. bought infrequently
Question 3:
The Customers who are never using online service even after signed up, are called:
a. Dormant
b. Active
c. Inactive
d. Potential
Question 4:
Alec had his gall bladder removed, but he was unconscious during the operation. In fact, even though he has an incision, he really has no way of knowing if the service was actually performed even after it was allegedly performed. That is because medical services such as this exhibit______ qualities.
a. Credence
b. Perishable
c. Experience
d. Search
Question 5:
In market-penetration pricing, the company’s objective is to_______ believing that higher sales volume will lead to lower unit costs and higher long-run profits.
a. block competitive launches
b. maximize their market share
c. minimize their market share
d. maximize volume
Question 6:
Sets a ceiling on the price the company can charge for its products.
a. Government regulations
b. Market forces
c. Costs
d. Demand
Question 7:
________refers to the total number of product lines in its product mix.
a. Product width
b. Product length
c. Product portfolio
d. Product depth
Question 8:
When market reach to its saturation, the producers begin to leave the market due to_
a. Marketing strategy development
b. Decline stage
c. Poor margins
d. Market penetration
Question 9:
Traditionally……………has operated as the major determinant of buyer choice.
a. promotion
b. price
c. placement
d. distribution
Question 10:
When deciding on distribution plans for specialty products, companies generally ensure that the items are:
a. made available only as private brands
b. made available in a large number of stores in a geographic area.
c. distributed to only a few stores in the geographic area
d. distributed to a considerable number of stores in a geographic area.
Question 11:
Which of the following maximizes the product’s availability in the market for the customers?
a. Distribution
b. Availability
c. Control
d. Coverage
Question 12:
Market-skimming prices make sense under the following conditions EXCEPT________
a. the high price communicates high value
b. the high initial price blocks competition from entering the market
c. the unit costs of producing a small number of units are not too high the product is a “metoo” and contains no new technology or points of difference
Question 13:
__communicates to the market the company’s intended value positioning of its product or brand.
a. Packaging
b. Price
c. Place
d. Promotion
Question 14:
This implies accomplishing the ideal dissemination costs without losing dynamic authority over the contribution, how it is evaluated, advanced, and conveyed in the circulation channel:
a. Distribution
b. Availability
c. Control
d. Coverage
Question 15:
These are chains of associations that are worried about the administration of the procedures and exercises engaged with making and moving items from makers and producers to end-client clients. The associations engaged with any one excursion, are all things considered named as a:
a. Vendor
b. Selling
c. Distribution
d. Communication
Question 16:
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
a. Speciality
b. Convinience
c. Shopping
d. Unsought
Question 17:
Which unique characteristic of services means that consumers must be present during the production?
a. Intangibility
b. Inseparability
c. Heterogeneity
d. Perishability
Question 18:
The definition of prices is: In considering an observed price, consumers often compare it to an internal memory reference price or an external frame of reference (such as a posted “regular retail price”).
a. historical
b. reference
c. promotional
d. everyday low price
Question 19:
The key performance indicator for the Reach approach is:
a. Conversion rates
b. Revenue or goal value per visit
c. Repeat conversion
d. Bounce rate
Question 20:
What is the objective of Reach in the concept of marketing value framework RACE (Reach, Act, Convert, Engage)?
a. Build customer relationships over time to achieve retention rates
b. Build awareness on other sites and in offline media and drive to web presences
c. Achieve conversions to marketing goals such as fans, leads, or sales on web presences
and offline
d. Engage audience with brand on its website or other online presence